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Two Issues of Femina Magazine. 1911.

Two Issues of Femina Magazine. 1911.
Folio. Two magazines with colour illustrated wrappers and b&w plates throughout. French text. Paris: Éditions Pierre Lafitte, 1911.
Issues somewhat edge-worn and with pages loose throughout.

Elegant women’s periodical of the Belle Epoque era, established in 1901, that dubbed itself ‘The ideal magazine for women and girls’. Femina was one of the first photographic magazines aimed solely at women to appear in France. The magazine effectively created a new female role model who balanced established bourgeois convention with new equalities -  a powerful image of French modern femininity. Sumptuously illustrated fashion pages and art nouveau typography illustrate articles that demonstrate the correct way to remove gloves to the latest styles in pant-suits as well as coverage of leisure and sporting activities for women, the arts and literature. Incredible examples of fashion and beauty advertising throughout.

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