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Tracking the clothing of visitors at Museum Boijmans van Beuningen - Elisa van Joolen

On 10 and 11 November 2017 MA Fashion Strategy students of generation 27 worked together with Amsterdam-based designer and researcher Elisa van Joolen to collect data of the clothing of visitors of the Change the System! exhibition at Museum Boijmans van Beuningen in Rotterdam. The aim of the research was to find out if different garments that belong to different people can have things in common. We gathered information about production, purchase, ownership, materiality and value (not only monetary but emotional as well). With a questionnaire we prepared beforehand we engaged people to participate. Visitors were asked to outline an item they wore that day and to write down answers about the garment or accessory next to it. Through drawing clothing outlines with black and blue tape and giving hand-written answers on the huge tyvek rectangular that was spread across the exhibition space, 159 participants told us beautiful stories about their clothing and accessories. At the end of every day, we drew lines with coloured markers between the items. By making an index we learned what new categories where created. For example: we collected all cotton clothing items together, and thus learned that quite a few of those were bought for less than 10 euros. We made several maps of these garment correlations, and slowly a complex and layered system of the reality of clothing was revealed.

ArtEZ University of the Arts, 2017
Softcover, 35pp
300 x 220 mm

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