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Three Volumes of Dot Zero Magazine. - Massimo Vignelli

£295.00
VIGNELLI, Massimo. [Designer].
Three Volumes of Dot Zero Magazine.
First edition. 4to. Volumes 2, 3 and 4 (of 5 published). 46-48pp per issue. Offset litho printing with illustrations throughout.
Illustrated printed wrappers. New York: Dot Zero Incorporated, 1966-67.
Owner signature, some highlighting and one small cut-out section at the back of volume 2. Overall a well preserved collection of a scarce periodical.

Dot Zero was a publication created by influential design agency Unimark founded by Massimo Vignelli. Unimark was the firm that created graphic identities for American Airlines and the New York Subway System. Dot Zero was a remarkably ambitious project with its board of editors including designer Herbert Bayer and MoMA Curator Mildred Constantine. Articles included in-depth discussion of topics such as museum graphics, mass media, semiotics, transportation and new technologies. Number 4 in this series published in Summer 1967, is entirely devoted to World's Fairs, including the article 'A Theory of Expositions' by Umberto Eco. Editor Robert Malone, described its mission: "It will deal with the theory and practice of visual communication from varied points of reference, breaking down constantly what used to be thought of as barriers and are now seen to be points of contact." A remarkable corporate design publishing venture that sought to contribute to debates on good practice in communications design.


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