Shiseido Window Art 100 1963-1993
Shiseido Window Art 100 1963-1993.
4to. 136pp with numerous colour plates in illustrated French wraps and glossy slipcase. Japanese text. Tokyo: Kyuryudo Art Publishing, 1993.
Slipcase a little bumped.
Shiseido's iconic main store in Ginza Tokyo began producing ambitious window display commissions from 1915. The displays were intended to embody the philosophy of Shiseido's brand in the belief that 'the product should speak for itself'.
Since the 1960s Shiseido commissioned large-scale installations for their window vitrines. These presentations appear closer to a conceptual art aesthetic than the language of commercial display. Sculptor and kinetic artist Takamichi Ito, whose works focused on subtle qualities of light and movement, was frequently commissioned to produce panoramic installations for the brand. This handsome catalogue with art direction by Kuni Kizawa surveys the pioneering approach of Shiseido's window installations that became known as 'Window Art'.