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Femina. Modes D’Automne - 1948.

OCHS, Robert [Ed.]
Femina. Modes D’Automne - 1948.
First edition. Quarto. 208pp illustrations throughout in colour and b&w with numerous fashion adverts. Stiff colour illustrated paper wrappers. French text. Paris: Éditions Pierre Lafitte, 1948.

Wrappers a little creased and worn.

Elegant women’s periodical established in 1901 that dubbed itself ‘The ideal magazine for women and girls’. The later issues of the magazine such as this one under the direction of Robert Ochs, were particularly iconic, featuring luxurious colour illustrations of contemporary couture and chic fashion advertising throughout.

Special features in this 1948 Autumn edition include an article on the importance of ‘the slim waist’, as well as a section devoted to veils, ‘the little dress and the comfortable coat’, a survey of Paris nightlife and a portrait of Katharine Hepburn.

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