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ESPRIT The Making of an Image. - Helie Robertson

ESPRIT The Making of an Image.

First Edition. Folio. 199pp profusely illustrated in colour. Vibrant colour printed wrappers presented inside a transparent plastic slipcase with the ESPRIT logo in white. San Francisco: Esprit De Corp, 1985.

Innovative and vibrant lookbook/ survey of the ESPRIT fashion brand. The book is charmingly narrated from the point of view of four year old Rocco Toscani, son of Esprit’s chief photographer Oliviero Toscani. A journey through the brand and the people behind it: the shoots, the candy colour palette and even the ESPRIT office team get their own feature. The label that was essentially founded on basics in bold colours is brought to life scrapbook-style with gorgeous styling and experimental graphics.

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